Creating new global infrastructure for the Internet
We are undertaking the challenge of creating new global IT infrastructure to localize the Internet.
There are very few Japanese enterprises that have been able to globally influence the IT world. This is because Japanese business practices, culture, and language are very unique and it is difficult to apply the same business models abroad, even if successful in Japan.
However, this uniqueness will give us an edge when localizing the Internet. Because of the uniqueness of the Japanese market, disseminating information abroad and to foreigners has become a social issue, creating many new demands in the market. Furthermore, as localization itself is a new concept, we are not bound by existing laws or business practices. We are the leaders in this new market and define the best practices ourselves.
Taking advantage of this "high ground," we have declared that our vision is to "Localize the web and become a global actor behind the scenes".